Education: HSE Art and Design School '27, HSE BAΒ Asian Studies '20
Languages: English (Professional, C1), Russian (Native), Armenian (Conversational)
β Led the website redesign as part of Async's rebrand from Podcastle to Async, aligning visual identity across all touchpoints
β Built and maintained a scalable design system supporting the rebrand's rollout across web and marketing
β Designed email campaigns and blog experiences to support the transition and ongoing engagement
β Generated and curated AI-powered visual content to support the rebrand's design language
β Designed landing pages for Podcastle.ai, improving visual consistency and overall user experience across the site
β Maintain a scalable design system and marketing foundations used across the product and marketing teams
β Designed product and marketing email campaigns to support engagement and conversion goals
β Designed 8+ B2C and B2B web and mobile projects, delivering functional MVPs that improved conversion
β Streamlined user flows and design processes, cutting the number of development revisions per project
β Increased project sales success rate by clearly articulating design concepts, setting strategic direction, and providing accurate timeline estimates, strengthening stakeholder trust and repeat business
β Designed the Fitcoin mobile MVP end-to-end, contributing directly to a $250K investment round
β Worked on the Teamfulness' web application, improving usability and visual coherence
β Partnered with the CEO and business management teams to research, prototype, and ship MVPs
β Designed high-fidelity, responsive interfaces aligned to brand guidelines for multiple client projects
β Built interactive prototypes and worked closely with developers through implementation
β Created social media graphic assets to support client marketing campaigns